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Privacy Policy

Effective date: 10 March 2026

This policy explains how Strength Armstrong collects and uses personal data when you use our website, contact us, or book sessions, and how we use cookies and similar technologies.


1) Who we are

Strength Armstrong is the controller of personal data collected through our website and day-to-day communications.

  • Contact email: gym@strengtharmstrong.com

  • Phone/WhatsApp: +44 7826 652317

  • Address: Manor Place Depot, 2 Angel Ln. SE17 3FR London.


2) What data we collect

Depending on how you interact with us, we may collect:

  • Contact details: name, email address, phone number

  • Enquiry data: messages you send us via forms, email, WhatsApp, Instagram/Meta

  • Booking and account data: booking history and account details when you use our booking system (PushPress)

  • Payment information: payments are processed by third-party providers. We do not store full card details.

  • Website usage data: information about how you use our site (for example pages visited, device/browser, approximate location, and IP address) via analytics tools


3) Why we use your data

We use personal data to:

  • Respond to enquiries and provide customer support

  • Manage bookings, memberships, and accounts (including service messages like confirmations and changes)

  • Run and improve our business (for example, service improvements and reporting)

  • Measure and improve website performance using analytics (GA4)

  • Marketing and advertising (where used): to measure ad performance and improve targeting (for example, Meta Pixel). This is only used where you have consented to marketing cookies, and you can change your choice at any time.


4) Our legal bases for processing (UK GDPR)

We rely on the following legal bases:

  • Contract: where processing is necessary to provide booked services or manage memberships

  • Legitimate interests: to run our business, respond to enquiries, prevent misuse, and improve services

  • Consent: for non-essential cookies (such as analytics and marketing cookies) and for marketing messages where required

  • Legal obligation: where we must keep records for tax/accounting purposes


5) Who we share data with

We share data only where necessary, including with:

  • PushPress (booking and membership management)

  • Payment processors used by the booking platform (to take payments securely)

  • Google Analytics (GA4) for website analytics

  • Meta (Facebook/Instagram) if/when marketing tracking is enabled (for example Meta Pixel)

  • Service providers that support our communications or website hosting (only as needed)


6) International transfers

Some of our providers (such as Google and Meta) may process data outside the UK. Where required, appropriate safeguards are used (such as standard contractual clauses or equivalent measures).


7) How long we keep data

We keep personal data only as long as needed for the purposes described above, including legal and accounting requirements. You can request deletion of your data where applicable.


8) Your rights

You have rights under UK data protection law, including the right to:

  • access your data

  • correct inaccurate data

  • request deletion of your data (in certain situations)

  • object to certain processing (including direct marketing)

  • withdraw consent (where we rely on consent)

  • complain to the ICO (Information Commissioner’s Office)

To make a request, contact us at gym@strengtharmstrong.com



COOKIES POLICY


9) What cookies are

Cookies are small text files stored on your device. We also use similar technologies (such as pixels) which work in a similar way.


10) Cookies we use

We use the following types of cookies:


Strictly necessary cookies

These are required for the website to function properly (for example, security and basic site functionality). These cannot be switched off through cookie consent tools.


Analytics cookies (Google Analytics GA4)

These help us understand how visitors use the website (for example, which pages are visited and how long people stay), so we can improve content and performance.


Marketing cookies (Meta/Instagram, when enabled)

When enabled, these help measure the performance of ads and improve relevance (for example, by understanding actions taken after viewing an ad). These cookies are optional and only used if you consent.



11) Managing your cookie choices

You can manage cookies in two ways:

  • Through our cookie banner/settings (where available), and

  • Through your browser settings (you can delete cookies and block them)


If you disable non-essential cookies, some features (like analytics and advertising measurement) may not work as intended, but the website should still function.